Well this whole Bing-Google search engine war just took an interesting twist. Look for the cannonballs to start flying after Microsoft is in discussions with News Corp to stop indexing their content with Google News. That's the same News Corp that owns Fox News, the Wall Street Journal and The Sun. Uh-oh.
Microsoft has had discussions with News Corp over a plan that would involve the media company being paid to “de-index” its news websites from Google, setting the scene for a search engine battle that could offer a ray of light to the newspaper industry.
The impetus for the discussions came from News Corp, owner of newspapers ranging from the Wall Street Journal of the US to The Sun of the UK, said a person familiar with the situation, who warned that talks were at an early stage.
However, the Financial Times has learnt that Microsoft has also approached other big online publishers to persuade them to remove their sites from Google’s search engine.
News Corp and Microsoft, which owns the rival Bing search engine, declined to comment.
One website publisher approached by Microsoft said that the plan “puts enormous value on content if search engines are prepared to pay us to index with them”.
Things just got really, really ugly. We're about to see an all-out brawl. And I think newspapers are really kidding themselves if they think that selling the rights to their stories is going to save the industry. That's like saying a sports league could survive on TV rights sales alone. Not gonna work.
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