26.10.09

Bing strikes back


Remember a month ago when people we're freaking out over the one-month drop in market-share by the Microsoft search engine Bing? Well look out naysayers... it's bouncing back!

Microsoft's Bing search engine captured 8.8 percent of the search engine market in September, up from 8.7 percent in August, according to a new report from Compete, a Web analytics company. Google continues to dominate the search engine market with 72.6 percent of all searches performed in September done through the Mountain View, Calif.-based giant; Yahoo ranked third with 14.7 percent of searches.

Google (NSDQ:GOOG), like Bing, also grew from month to month, outpacing its Redmond, Wash.-based competitor, with 0.3 percent growth, from 72.3 percent in August to 72.6 percent in September, according to Compete.

Yahoo (NSDQ:YHOO), on the other hand, was the biggest loser in the search engine market share race. The company saw its query volume drop 8 percent from 1.98 billion searches in August to 1.82 billion in September, contributing to its market share dropping from 15.8 percent to 14.7 percent.

While Google is still doing its thing, it looks like Bing is here to stay (hopefully). The real loser in all of this is Yahoo, which after announcing they'll be using the Bing search engine has lost users to either Google or Bing. Once Microsoft finally takes over all the search capabilities from Yahoo, there might not be any market share left.

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